Writing For Different Crowds

      Chapter 7 of "Social Media for Strategic Communication" discusses a very important topic for those who are interested in majoring in social media. It is the idea that you need to understand how to write for different audiences based on various platforms. This is a topic that I have discussed in many of my classes this year, and it is extremely important. A great example of this is how you would write for Twitter compared to Facebook. Twitter draws a much younger crowd. Therefore, you would likely have to use a much more juvenile tone when tweeting out content. I have actually noticed this from many different companies. For example, I have seen many tweets from Wendy's that have a humorous, comedic tone, and they will receive a lot likes for that reason. On the other hand, Facebook is a completely different crowd. As time has progressed and social media has evolved Facebook seems to have drawn a much older, more mature crowd. I have noticed that there are a lot more parents and adults that occupy Facebook's users. Therefore, if you were a social media manager for a company and you had to write a Facebook post it would likely be mature and professional sounding unlike the tone you would use for Twitter. So, in today's era it is very important to understand who your audience is and how you should be writing to that specific audience.