Last week my social media principles finished up "The Art of Social Media" by Guy Kawasaki and Peg Fitzpatrick. Personally, I thought it was a great read. There were so many small details about social media provided by the authors that I would not have thought about otherwise. One example I can think of that was brought up many times throughout the book was the use of aggregator sites. These websites pull information from all over the internet and provide a source of readable content that you can talk about on your social media. Ideas such as that are especially important for avid social media users whose world revolves around people reading content on their Twitter, blog, email list or any other site they may have a viewership on. Keep in mind that is just one great topic out of the 123 talking points they discussed.
With all of that being said, there were some downsides to the book as well. There were a lot of unneeded common sense tips that did not need to be said for today's modern era where almost every single person uses social media. Also, considering the book was written sometime around 2014 there were many sections that are now outdated. A prime example of this throughout the book was the frequency at which the authors talked about Google+, a site that is no longer in service. All in all, I would absolutely recommend this book to anyone looking to get into the world that is social media. The great talking points and professional advice outweighs any downside you may come across when reading the book, and it provides a great foundation for all readers no matter the age range or demographics.
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